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2024 - 2025 Cohort Dates

1: Jul 12 - Aug 30, 2024
2: Oct 4 - Nov 22, 2024
3: Jan 3 - Feb 21, 2025
4: Apr 4 - May 23, 2025
5: Jun 6 - Aug 1, 2025
6: Sep 5 - Oct 24, 2025


Course Description

Coaching Business Builder 101 covers the basic aspects of establishing a professional coaching business. During this 8-week cohort-based course, we will cover 10 modules of content designed to set you up to thrive across all areas of your business, from legal structures to licensing needs, setting rates to invoicing, client management best practices to foundational marketing methods. You will end the course with the practical knowledge and tools to get your business ducks in a row.


The course price includes:

    - Eight, 90-minute online group training sessions with a small cohort 

    - Custom templates, forms, and interactive pricing model

    - Access to session recordings for two years post course

    - Access to standing office hours with Janice, typically held every week

    - Access to a private LinkedIn Group focused solely on running a coaching business​

Course Map

Course Modules

01 - Welcome to the Course: An overview of the course, and your instructor.

02 - Getting Your Ducks in a Row: Get the most out of this course.

03 - Where Most Coaches Get Stuck: Avoid roadblocks, define MVP, and keep things in perspective.

04 - Foundation Ducks: Learn to set a solid foundation the easy way.

05 - Legal Ducks: Business structure, license needs, agreements, insurance and more.

06 - Financial Ducks: Banking, invoicing, taking payments, setting rates.

07 - Administration Ducks: Track hours, calendaring, booking tools, session design, and more.

08 - Client Management Ducks: Track client progress and keep clients straight.

09 - Marketing Ducks: Create a logo, start a website, order business cards.

10 - Let Your Ducks Be Free: Share progress, plot your go-forward plan.

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Janice is an incredible "coach to coaches"! I would highly recommend her course if you are considering entering the Executive Coaching field. She provides incredibly helpful advice, practical tips and covers all the basics of "what you need to know" to embark on a coaching career. She was engaging, hands-on and the course was highly informative.

Janice was an engaging and informative leader throughout this amazing program! Each call left me feeling motivated, inspired and I feel like I had a better understanding of what my next "right" step was with my coaching business. Janice has a wonderful sense of humour and a honesty that made the course feel colourful and enjoyable while being so useful. Not an easy feat!  I look forward to going back through my notes and the links provided in order to continue to use this incredible resource. Thank you Janice for it all and for you!

This class was fantastic.  It helped me understand things that I previously thought were complicated, gave me tools that were easy to use and understand, and made me get things done that I had been putting off.  And I had fun in the process.  10 out of 10.


Janice is an expert in her field and this course is a treasure trove of her experience in an actionable, digestible format. More importantly, rather than feeling discouraged after the course, I ended up feeling motivated to take action!

About the Instructor

Janice Lichtenwaldt

As the founder of Virago Coaching, Janice is a certified Co-Active Coach with over 2700 hours of coaching under her belt. She has run her own successful coaching business for eight years bringing her unique passion, humor, and infectious enthusiasm to helping clients and other coaches. Janice is also an international thriller writer, jewelry maker, and world traveller and resides in Seattle, WA with her husband and knows-too-much but really lovable dog, Tiberius. :)

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